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Goals

Updated Oct 11, 2026

A goal is an outcome you are trying to reach — revenue, delivery, hiring, quality. The point of tracking one in Atwork rather than a slide is that the work sits underneath it, so progress is a fact rather than a claim.

Create one

Give it a clear name, an owner, a target and a date. All four matter: a goal with no owner belongs to nobody, and one with no date is a wish.

Connect it to the work

Link the records that actually move the goal — projects, deals, tasks. Progress can then be read from them instead of typed in by someone the day before a review.

Write goals you can measure

  • "Improve onboarding" cannot be finished or measured.
  • "Cut time-to-first-value to under 7 days by 31 March" can.

If you cannot say what number would tell you it was achieved, it is not a goal yet.

Keep the number small

Five goals for a company and one or two per team is plenty. A list of thirty is a list nobody reads, and progress across thirty things is indistinguishable from no progress.

Reviewing them

Put goals on a dashboard next to the work driving them, so the review is one screen: the target, the trend, and what is blocked. That turns a status meeting into a decision meeting.

Related: Dashboards and charts · Tasks and My tasks

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