Publish to LinkedIn

Connect LinkedIn and you can publish posts from Atwork — usually from an automation, so publishing becomes part of a content workflow rather than a separate chore.

Connect

Profile settings → Connections → LinkedIn → Connect, then sign in and approve.

Where the post goes

A post can go to your own profile or to a company page you are allowed to post to.

• On a personal-profile connection, leaving the target empty posts as you.
• On a company-page connection, you must pick which page.

The pages available are the ones your LinkedIn account can post to, listed from the connection itself.

What a post can contain

• Text — the body of the post.
• A link — an article or URL attached to it.
• An image — JPG, PNG or GIF, either a public URL or a file already in Atwork.
• Image alt text — an accessibility description. Worth filling in; it is also read by people using screen readers on LinkedIn.

A post can have a link or an image, not both. Attach one or the other.

Publishing from a workflow

The useful pattern: keep a content sheet with the copy, the image and a status. When the status becomes Approved, an automation publishes it.

That gives you drafting, review and scheduling in the same place as the rest of your work, with an audit trail of what went out and when. See Automate the repetitive parts.

Notes

• The connection is yours — posts to a personal profile go out as you.
• An amber dot means the token expired: Manage → reconnect. Scheduled posts fail quietly until you do, so check this if something did not go out.
• Write the post as it should appear. Nothing is reformatted on the way out.

Related: Connect Atwork to your tools · Automate the repetitive parts